Consumer Goods

In the fast paced and quickly changing market for consumer goods, the ability to quickly identify trends, define new products and exploit opportunities on narrowing margins is the key to succeeding. Savvy retailers pushing for product category volume growth and higher profits bring increasing pressure on its suppliers to reduce product price and optimize logistics.

Increasingly, a companies' success is determined by its ability to quickly respond to its customers and provide them with interesting new products that meet their needs and tastes while assuring high quality and excellent prices.

These are often volatile markets where opportunities can close almost as quickly as they open and where the failure to meet retailer expectations can result in a significant loss of business.

In an environment of savvy retailers and multiple distribution channels, complex pricing arrangements, costly container tracking, fast equipment service requirements and the push for new technologies such as RFID to better manage the supply and demand chain, the benefit of mobile computing systems to help deliver bottom line performance has been well demonstrated over the last twenty-five years.