In the fast paced and quickly changing consumer products markets the ability to quickly identify trends, define new products and exploit opportunities on narrowing margins is the key to succeeding. Savvy retailers pushing for product category volume growth and higher profits bring increasing pressure on its suppliers to reduce product price and optimize logistics. These are often volatile markets where opportunities can close almost as quickly as they open and where the failure to meet retailer expectations can result in a significant loss of business. In these challenging markets GATC's solution for non-food FMCG companies gives them a competitive edge - fast and accurate flow of information between customers and the company, accurate and timely market information analysis and the ability to consistently deliver more, faster, without error and at lower cost.